Expert Hair Straightening
I am EXTREMELY picky about who touches my hair (bad dye jobs, perms, and tears have made frequent appearances in my past) but Gerard Bollei salon is so highly recommended and praised throughout New York that I felt confident in their abilities. Read more...
Janice Ong Citysearch
Getting It Straight
Tired of frizzy, curly or wavy hair? Gerard Bollei offers Brazilian Straightening, Japanese Thermal Reconditioning as well as regular hair straightening.
Bollei Brazilian Straightening
The crucial ingredient in this hair straightening process is keratin, an insoluble protein that forms the basic component of human hair. Keratin causes no damage because it adheres to the hair shaft, instead of penetrating it. By sealing the keratin-based formula onto the outer layer of the hair cuticle, the Bollei Brazilian locks in moisture, hydrating the hair and giving it a shiny finish.
The Bollei Brazilian can be applied over hair that has been previously straightened, colored, relaxed, highlighted, or chemically treated. Once the treatment is finished, it is important to follow a certain regimen in order to maintain the sleek, silky texture:
- Do not wet or shampoo hair for at least 1 or 4 days, depending upon formula
- Do not color hair for at least 2 weeks
- Do not use any shampoo containing Sodium Chloride
- Do not tie your hair back or put it in a ponytail for at least 1 or 4 days, depending upon formula
- Do not use any hair products (gel, mousse, spray, etc...) at least 1 or 4 days, depending upon formula
Following these simple rules, the Bollei Brazilian Hair Straightening should last 6-8 weeks and even longer if you shampoo less frequently. This new wash-and-go lifestyle has freed unruly- haired salon clients from weekly (and sometimes daily) blowouts, while at the same time, keeping their hair healthy and strong. According to Creative Director Joey Battisti, "This new method is bringing a revolutionary change to the way we view hair texture...it's simple, quick, and most importantly, it works!"
Japanese Thermal Reconditioning
This hair straightener changes the texture of the hair from curly and frizzy to straight and sleek with the use of ceramic flat irons that heat the inner cortex of the hair to 180 degrees F. The process leaves hair resistant to humidity (bye-bye bad hair days!), shiny, and perfectly straight even when wet. Preliminary consultations are required.
The Japanese Thermal Reconditioning Process
- Opening the cuticle with thermal solution
- Heating the hair cuticle
- Neutralizing, or shrinking the cuticle into its new shape
The entire procedure takes approximately 3 hours.
You may ask how this differs from conventional relaxers. A relaxer uses only chemicals to straighten hair. Then this chemical is combed through the hair repeatedly until the bend is literally removed from the hair. The result of this procedure leaves the hair looking lifeless and dull, and frizz is never removed.
With thermal reconditioning, because the hair is pressed straight, shine is the result and frizz is removed for the life of that hair.
Japanese Thermal Straightening is never booked without a prior complimentary consultation to analyze your hair. It is not recommended for bleached or previously relaxed hair.
If you have any questions about our hair straightening services Contact Us or Book An Appointment today!
